Creating a Third Place
A blog I read recently led me to an article on the SpecialtyFood.com website. It's called "Striving for Third Place," and, no, it's not an essay that is promoting mediocrity. While the article targets businesses in the food industry, the ideas it puts forth can be implemented in a variety of retail & service stores.
The article posits that the "first place" in a person's life is home, while the "second place" is work. The "third place" is that public spot where people gather and interact with such regularity that they become part of the business' very fabric.
There are several suggestions here on how entrepreneurs can help establish their businesses as a third place. These are ideas on how to generate repeat customers, but, in a larger sense, these are ways to better integrate the business as part of a larger social structure in a neighborhood.
Right after college, when I was adrift in Albany, I found myself routinely visiting Dan's Diner. Small, greasy little place that could hold maybe 25 people at the most. It would open at 2 AM most days, and close around 1:30 PM, after the lunch crowd. I was there most Saturdays, and while they never knew my name (I was always "that bearded guy" or "that guy with the blue sweater"), they always knew my order. I was part of a scene that included college guys after a night of drinking, on-duty cops on a meal break, and some of the street characters that frequented that stretch of Washington Avenue. Each was held bound by the joys of the Beat the House breakfast special, and watched over my a waitress who enforced a strict code of "no cussing," there on signs for all to see.
Good times. That was a fun place. A fun third place. Businesses should strive for that.
The article posits that the "first place" in a person's life is home, while the "second place" is work. The "third place" is that public spot where people gather and interact with such regularity that they become part of the business' very fabric.
There are several suggestions here on how entrepreneurs can help establish their businesses as a third place. These are ideas on how to generate repeat customers, but, in a larger sense, these are ways to better integrate the business as part of a larger social structure in a neighborhood.
Right after college, when I was adrift in Albany, I found myself routinely visiting Dan's Diner. Small, greasy little place that could hold maybe 25 people at the most. It would open at 2 AM most days, and close around 1:30 PM, after the lunch crowd. I was there most Saturdays, and while they never knew my name (I was always "that bearded guy" or "that guy with the blue sweater"), they always knew my order. I was part of a scene that included college guys after a night of drinking, on-duty cops on a meal break, and some of the street characters that frequented that stretch of Washington Avenue. Each was held bound by the joys of the Beat the House breakfast special, and watched over my a waitress who enforced a strict code of "no cussing," there on signs for all to see.
Good times. That was a fun place. A fun third place. Businesses should strive for that.
Comments
Of course, my favorite (fictional) Third Place is Cheers.