New York SBDC Research Network

Happy Fiscal New Year to everyone on the Federal calendar. Tuesday saw the end to what's been a turnaround year for our library. We hired Alexis in March, and she seems to be the final piece to the puzzle. We just finished the busiest September in our 16-year history. Requests are up 31% over last year, to a point not seen around here since 2003. A few weeks ago witnessed the 25,000th request in our history. Turnaround time has been cut in half. In addition, we've incorporated an SBDC presence on Facebook , LinkedIn , and Twitter . We've been defined in Wikipedia . We've been slowly building a Spanish-language collection, and a long-overdue LISTSERV has been built for SBDC personnel. There's miles to go . . . we're about to embark on rigorous training in GIS services. We'd like to explore podcasting, both for what we do & how to help our clients do the same. There's lots more to come. It's been a fun year. We're looking forward to the next o

The central office for the NYSSBDC has created a document that can be used as a guide and information source for our clients in today's rough economy. Originally created in July, we recently found it was necessary to update and revise the document. The guide combines facts and figures regarding the current state of the economy as well as tips and stragtegies for surviving in down times. In order to create the document, we visited major and business news websites and found the most recent articles and blogs that are applicable to our client base. We would be happy to send the document to any advisor or NYSSBDC employee who requests a copy. Feel free to call, email, or leave a comment and we will send you what we are calling the "white paper".

"Hmmm.... I think I heard about that somewhere..." Have you ever wanted a search engine that can search through multimedia content, including audio and video files without written transcripts? Here's a tool that might be helpful. EveryZing's ezSEARCH "is the web’s first integrated universal site search solution, enabling multimedia content to be indexed and searched just like any web document." Search results yield the multimedia file where your term occurs, and links you to the part of the file where your term is spoken.

Over the years, I've gone to at least three workshops by Joel Saltzman. My recent trip to Chicago was no different. He did three different presentations there: CHANGING THE WAY WE REACT TO CHANGE, Shaking that ETHICS Brain and Shaking That INNOVATION Brain. I had gone to the first two before, so I went to the innovation session. It's difficult to capture the essence of the talk, but the notion of taking some item and repositioning it for another use - wax paper was microwave safe, even before there were microwaves - at least touches on it. Check out some of Joel Saltzman's articles on assumption busting, reframing the question, persistence in the midst of mistakes, and the value of bad ideas. He uses this quote that, modified, is useful for baseball, racquetball, other sports and life in general: "I skate to where the puck is GOING to be, not where it has been." -- Wayne Gretzky. Photos (c)2008 by Mary Hoffman.

See what JJ Hill Library says about this NYS SBDC website: If you run a retail shop or have an office to meet with clients, what's the first thing your customers see when they get to your location? Your sign! So you want to make sure it presents the same good face for your business as you do. The What's Your Signage? site includes articles detailing the importance of signage to a business and provides background on the elements of a well-designed sign. You can use this information to become an informed partner with the sign-maker of your choosing, or use the site's manufacturer locator to find recommendations. What's the most important thing a good sign will do for your business? Reassure your customers that they've found the right place.

Google seems to be adding new products daily and this is one I was unaware of until now: GoogleSites . It is a product that can serve as a mini-intranet for personal or commercial use. It looks like a wiki with project management capabilities. It's free unless you want extra storage space but you can use other Google gadgets through it. So it can store documents, have community files. You can limit the access to your set users, who can view only or have owner-rights. You can check out the various applications a product like this could be used for here.

Sites I've come across recently: The StartUp Blog at PartnerUp , with common-sense pieces such as "An Introvert’s Guide to Networking" and "Delegating Work: Don’t Panic, Everything Will Be Fine". The Entrepreneurial Mind , affiliated with Belmont University's Center for Entrepreneurship. Also, Alltop , actually a gateway to business blogs of the New York Times, Wall Street Journal, Harvard Business, Entrepreneur magazine and many more. Not a blog, but a how-to site: My Own Business , "An Entrepreneurial Guide for both Start-ups and Operating Businesses."

I came across this site earlier this week, featuring articles written (and podcasts recorded by) the faculty at the Wharton School of Business. I don't pretend to understand the entirety of the ripple effect of recent events, so I went here looking for a primer. Here's some of the articles found there: * Will the Levee Break? An Ocean of Bad Debt Rises despite Government Rescues * After the Bailout: How Can the Fed Clean Up the Fannie and Freddie Mess? * Eyes on the Wrong Prize: Leadership Lapses That Fueled Wall Street's Fall * Note to Investors: Don't Play Games with Asset Allocation I've read a few. I'm still not an expert, but it's helped me understand some of the issues a bit better.

While most of the research we provide here at the Research Network centers around industry data and information, sometimes we are asked to provide research regarding a certain occupation. One of the common requests we recieve when asked about a specific occupation is the average salary. A website that I use to find salary data based on location, experience and education is Salary Expert . For more salary information, I also use the Bureau of Labor Statistics' Occupational Outlook Handbook .

Here's the text to a recent interview (" Main Street Spared ?") by Reuters with William Dunkelberg, the chief economist for the National Federation of Independent Businesses (as well as chairman of a small commercial bank serving southern New Jersey). He doesn't see recent developments on Wall Street, as well those with AIG, as having any immediate effect on small business owners in the U.S. Some of the reader comments at the bottom of the page don't agree with him. What are your clients saying?

I took part in a conference call earlier this week on a topic that was very visual in nature. As I listened I thought how ill-suited this medium is for visual communication and how much time would be saved by a couple of quick sketches. I know that usually when something occurs to you, you can usually be sure it has occured to an number of others, often more motivated people before you. So I went looking for an easy-to-start product that would serve this purpose. I came across a list of visual collaboration products and one in particular that offered a short video to explain how it could be used. It is called Dabbleboard. It is in beta and I am sure there are many others but this communicates the process succinctly. You can check it out here . You can draw on this virtual whiteboard and share it with other users who can add their contributions and users can make visible the additions they make. It is a way to avoid some of the round-and-round discussions where contributors are not

Joyce Finnegan, a client of the Mohowk Valley SBDC, recently appeared on MSNBC's "Elevator Pitch" segment. Joyce was able to step into the elevator with MSNBC's panelists, who listened to her 60-second pitch for the Rojeti eco-friendly hotel laundry bag, and offered some feedback. They liked it! For more information on creating an elevator pitch, check out a recent post from Josee, " Elevator Pitch "

I went to the business.gov booth and asked them, "You have a good service, so why don't people know about you?" The person at the booth shrugged and said, "I just don't know." And that was before I learned that this SBA business gateway had won a "Prestigious Search Engine Award", the ONLY government program to win: WASHINGTON – The U.S. Small Business Administration (SBA) Business Gateway Program was selected by the Search Engine Strategies (SES) Conference for the prestigious Best Use of Local Search award on August 20, 2008, the only government finalist in any category. Business Gateway was selected over two private sector companies. In celebration of its 10th anniversary, SES incorporated its first annual awards, honoring 15 outstanding “search marketers.” The Business Gateway Program was selected as the winner of the “Best Use of Local Search” category because of its unique solution for handling geographically oriented search queries. Business

One of the most useful sources to find out information about a certain industry is by visiting or contacting a trade association. Trade associations are often involved in public relations activities such as advertising, education, and lobbying, but one of the most vital uses of an association is networking between individuals and collaboration between companies. Joining an association can be particularly helpful to startups and struggling businesses because new members have an opportunity to ask for help from seasoned businesses that have experienced ups and downs in the past. Earlier this year, Darrin blogged about the American Society of Association Executives Directory , where it is free to search for local, national, and international associations. One of the association webpages that I use often for research is the National Restaurant Association , but some of the more obscure associations I have visited recently are the American Ostrich Association and the Association of Pet

I normally post on Mondays, but felt compelled to wait until Friday to write this. I've been tracking our incoming requests a bit more carefully these days. The end of this month will conclude our 16th year. Roger & I have been around for most of them. When we started, we had one CD-ROM, no email, no Internet, and no computer network. Just a handful of librarians with a bunch of books, a used Xerox machine, and well-worn telephones. We've come a long way -- longer than I thought. Late yesterday, we got an email from an advisor in our Binghamton office (thanks, Laura!), looking for information on a client starting an adult day care service. We've researched this subject many times before. Ordinarily, it wouldn't be worth a comment, except that it turned out to be the 25,000th request in our history. Whoa. I'm not used to being part of a number like that (unless it's my car's odometer). But this is something worth noting. Thanks, then, to all the librarian

Reading about the use of newer technologies in this presidential election has highlighted who is using what technology and how. We have discussed how businesses can use technologies that we associate with trivial and superfluous uses. Teens may rule the roost in SMS messaging but here's one article from Entrepreneur.com/PCWorld that offers some good ideas about how to make good use of texting for business applications. From PCWorld | April 21, 2008 10 Killer Texting Tricks Text messaging isn't just kid's stuff anymore. Use these amazing online tools to turn any SMS-capable phone into a productivity powerhouse. By PCWorld by Rick Broida

We’ ve blogged about Stephen Hall’s From Kitchen to Market a few times in the past ( Online resource for specialty food businesses , Bringing New Food Products to Market ) and it’s a great resource for guidance on marketing specialty food items. While I was in Chicago, I had the opportunity to attend a session with Mr. Hall. I won’t go into too much detail, but here are a few nuggets I thought were especially interesting: Do you have to supply nutrition information on every specialty food product? Not according to the rules of the FDA. But Mr. Hall suggested that although the government doesn ’t require the labeling, the consumer does. Today’s consumer wants to know what they are eating, and their food’s nutritional value. Looking for a commercial kitchen? The audience in this session had a couple of good suggestions. Try calling local churches or restaurants that don’t serve meals three times a day. Either way, they may be willing to give you use of their kitchen when they aren ’t

I was having a discussion with a an SBDC colleague about the term "microenterprise". I found some stats, then I came across this report Do Business Definition Decisions Distort Small Business Research Results? According to SBA: This working paper has two purposes. It presents special tabulations from the U.S. Census Bureau's Survey of Business Owners (SBO) to offer the public detailed information on businesses with and without employees and their owners (including owner age, home-based status, franchises and financing). Second, the authors consider the characteristics of nonemployer and employer businesses. Their examination shows that research results based on data on nonemployers are not necessarily applicable to employers and vice versa. A copy of the report is located here and the research summary can be found here . Should you need further information, please feel free to contact Brian Headd or Radwan Saade at (202) 205-6533 or advocacy@sba.gov.

Market research is essential to starting or expanding a business and the various sources that are available can be difficult to navigate. Rutgers University Libraries have a subject research guide section devoted to sources for various types of research. The guide devoted to Market Research "includes pointers to several important sources of statistical data on income, consumption, and demographics, to help you understand and define the market for your product or service." Another source for subject research guides, including Market Research Sources , is the Library of Congress Business Reference Services.

I heard about this site from my mother. She and my sister were enjoying stumbling and turned me on to it. I was familiar with some other similar sites like Digg and Delicious but like so many other comparable products, it's style that sets one apart from another. StumbleUpon allows you select your interests then you "stumble" and you will be led to one after another site on those topics. You can also review and save favorites and share them with a social network. So, if you are interested in graphic design and animation and buddhism, it will bring those sites to you. I had been using it for entertainment purposes mostly but then added topics like Internet Tools and Small Business and those categories are included in my random wanderings.