New York SBDC Research Network

From the ghouls at the Census BOO-REAU: The observance of Halloween, which dates back to Celtic rituals thousands of years ago, has long been associated with images of witches, ghosts, devils and hobgoblins. In the United States, the first official citywide Halloween celebration occurred in Anoka, Minn., in 1921. Over the years, Halloween customs and rituals have changed dramatically. Today, many of the young and “young-at-heart” take a more light-spirited approach. They don scary disguises or ones that may bring on smiles when they go door-to-door for treats or attend or host a Halloween party. "Trick or Treat!" 36.1 million: The estimated number of potential "trick-or-treaters" in 2005 — 5- to 13-year-olds — across the United States , which declined by 284,000 from 2004. Of course, many other children — older than 13, and younger than age 5 — also go trick-or-treating. 108 million: Number of occupied housing units across the nation — all potential stops for ...

The web-based version of the SBDC book "What's Your Signage?" is now up & running. It went live late last Friday. It can be found at http://www.whatsyoursignage.com . The site is a very compressed version of our 2004 book, and has two purposes. The first is to give small business owners a brief overview on the value of effective signs. Studies have shown that effective signage has a positive impact on sales. The second purpose of the site is to match small business owners with a sign company near them. The site was developed with a lot of help from the International Sign Association, and they're also letting us use their member database. Signage doesn't seem to elicit much of a response. It's not always something that is considered when our clients come to us, looking to improve their marketing reach. However, as a cost-effective & hard-working advertising mechanism for a business, it ought to be. Our website would be just the tip of the iceber...

With a bit of a year-end shopping spree, we have updated a number of areas in our collection with titles that we imagined would interest our clientele given the type of requests we get. We have tried to focus on practical titles, many that deal with specific industries. There are a few books that are generally geared to small business owners, on marketing and business principles that are still very interesting. 3G Marketing on the Internet Bricks & Mortar: renovating or Building a Business Incubation Facility Conducting Research Surveys Via Email & the Web Dan Poynter’s Self Publishing Manual Drive a Modest Car& 16 Other Keys to Small Business Success Guerilla Marketing for Free How to Create a High Profit Photography Business Legal Research: How to Find and Understand the Law Making Money in the Fitness Business Organic, Inc. Patent, Copyright & Trademark Spa Business Strategies Start Your Own hair Salon & Day Spa Starting a Medical Practice The 7 Irrefutable Rul...

Created by David Sheddon, Library Director at the Poynter Institute (a journalism school), this bibliography presents resources for those working in new media. Useful to anyone involved with internet publishing, or those just curious about the information sharing power of the Web. Links include various histories of the internet, guides to blogging, and internet trends, stats and demographics. There are lists of relevant books too.

I learn so much from being on certain listservs. For instance, from the Business Librarians' list, I've learned that: M1 Money supply = currency, demand deposits, checkable deposits, and travelers checks M2 money supply = M1 + savings deposits, small time deposits, and money market mutual funds M2 is the more accepted total and is always much larger than M1. Information on this is released weekly here . Historical data can be found here . Information can also be found here and here , though I find the latter, because of the format, to be less useful. Small business folks probably won't be asking about these things, but you may have a relationship with economic development folks or others who may wish to know. Another tidbit I learned are the definitions of a building's floor space: Gross floor area - "The total area of all the floors of a building, including intermediately floored tiers, mezzanine, basements, etc., as measured from the exterior surfaces of the ou...

StateHealthFacts.org is a website that enables you to view data for any state in the U.S., and see how it compares to the rest of the country. As its name would suggest, the site focuses heavily on presenting health-related data (e.g., level of insurance coverage, Medicare spending, general health measures, etc.). It also has a broad category called "Demographics and the Economy," which might be applicable to a broader variety of clients (and not just those working in the healthcare field).

In honor of the season, how about some baseball business? On this Forbes site, MLB teams are ranked according to current value, revenue and operating income. There are also graphs of historical value for each team. Not into baseball? Try the business of football , basketball , hockey or soccer .