New York SBDC Research Network

From: eMarketer Brick-and-mortar retailers often gripe that they are at a competitive disadvantage against online retailers because of their relative inability to map a more complete view of their customers are and their traffic, browsing and purchasing behavior. As malls, department stores and other retailers struggle to drive traffic, some players are considering sharing data. Mall developer Westfield, the owner of 35 shopping centers, is seeking to persuade retailers, brands and even competing malls to share data such as what consumers have just bought to allow partners/rivals to better target potential customers for related sales.

Each year the  New York Small Business Development Center  recognizes outstanding small businesses in a variety of ways.  This Success Story from the   Brooklyn SBDC  appears in our  2016 Annual Report .  Doris Ulysse Brooklyn SBDC The story of Doris Ulysse is testimony to the grit and talent of a determined African American woman entrepreneur. Doris specializes in network design and administration. She is particularly adept at configuring and integrating hardware and software for a full spectrum of client types. She first consulted the Brooklyn SBDC after years of working as an IT professional to “test the waters” of entrepreneurship.  Advisor Janet Page expertly guided her through the business planning process and MWBE certification protocol. Doris became an MWBE subcontractor through the NYC Office of General Services and a contractor for the NYC Housing Authority. She learned that having certifications had little to do with ge...

From Digg : In August, the U.S. Small Business Administration found that self-employment is ticking upward, but hasn't yet reached the heights it reached before the 2008 financial crash. Now, using census data, the office estimates that just over 15 million Americans are self employed. The SBA also reported that in 2013 there were 28.8 million small businesses — that is, a business, or firm, that employs less than 500 employees.3 Which might explain why the U.S. Census Bureau found that small businesses employed 56.8 million people, about 48 percent of the private industries. The new face of a small business is the perpetual freelancer, which means we have to start considering what this means when this entire generation retires — or, more likely, can't afford to. We already worry about how we'll provide for the population as more and more people live longer but are unable to work. If there's a place for mid-level earners on the internet, does that carved-out space incl...

From MarketingProfs : Remember those mobile phone carrier commercials that used colored balls to represent the four big carriers? It was red for Verizon, blue for AT&T, yellow for Sprint, and pink for T-Mobile. Consumers didn't need explanations about which color represented which brand, because we made the associations automatically. That goes to show the power of color when defining your brand. Vistaprint worked with Dr. Sally Augustin of Design With Science to analyze color popularity among the print company's customers, define the feelings those colors elicit, and explore which colors are popular in which industries. That information was summarized into a graphic. Should you choose a color that your competitors use, or should your brand stand out? That's a decision you'll need to make, and the tips in the graphic might help you out.

From  Small Biz Ahead Many long-time small business owners would agree with the line from the 1970s song by the band Faces: “I wish that I knew what I know now.” Over years of running a small business, owners inevitably gather many lessons about how to grow and run a business more effectively. Thankfully, many of these owners are more than happy to share their insights.  Here are seven tips from several successful small business owners that are worth paying attention to:  1. Build a Support Network For Laura Kelly, being a business owner can be an isolating experience at times. “Especially if you’re a solo business owner, you can lose touch with other business owners,” says Kelly, who 15 years ago started The Handwork Studio, a Narberth, Pennsylvania-based company that runs needlework camps and classes for kids in 10 states along the East Coast.

From Bureau of Labor Statistics : After reaching its historical peak at 67.1 percent in 2000, the labor force participation rate for all workers (age 16 and over) is projected to decline to 61.0 percent in 2026. The decline in the rate is largely the result of the aging population, as more and more workers move into higher age groups that tend to have lower participation rates. The overall labor force participation rate has been declining since 2000, dropping sharply following the 2007–09 recession and reaching 62.8 percent in 2016. The continued shift of the population into older age groups will have long-lasting effects on the labor force and the overall labor force participation rate. In 1996, the entire baby-boom generation was in the 25-to-54-year-old group, with a labor force participation rate of 83.8 percent. In 2001, the first of the baby boomers moved into the 55-and-older age group. Although the 25-to-54-year-old group shows the strongest attachment to the labor mark...

From Small Business Bonfire Working in a pleasant environment helps people feel positive and motivated. If employees enjoy their time at work, they will be less likely to take long breaks or go on sick leave. The benefits for business owners include increased productivity and reduced staff turnover, leading to lower recruitment and training costs. Here are some ways to create a pleasant work environment for your employees.