Can Collaboration Shore Up Brick-and-Mortar Retail?

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From: eMarketer

Brick-and-mortar retailers often gripe that they are at a competitive disadvantage against online retailers because of their relative inability to map a more complete view of their customers are and their traffic, browsing and purchasing behavior.

As malls, department stores and other retailers struggle to drive traffic, some players are considering sharing data.

Mall developer Westfield, the owner of 35 shopping centers, is seeking to persuade retailers, brands and even competing malls to share data such as what consumers have just bought to allow partners/rivals to better target potential customers for related sales.

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