Signage Seminar
I just returned from Sturbridge, Massachusetts, where I presented on the demonstrable benefits that a well-designed sign can bring to a small business. Yes, I'm still involved in the subject of signage. For those of you who don't know, we wrote a book on the subject ( What's Your Signage? ) in 2004, and created a website for it in 2006. The New York SBDC is seen by many people in the signage industry as great advocates in this area. I was one of four people who spoke to a collection of 100 or so building inspectors and code administrators from around Massachusetts. These are the people who are charged with enforcing the sign code ordinances of their town. An ordinance in one town can be completely different from the town next door. Just as easily, an ordinance in one town can be friendly to its business community, while the one next door can be terribly restrictive. These folks are the people who have to judge a sign and whether it should exist. They straddle the line betw