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Using Social Media To Your Advantage

The business press is full of stories about how small companies are using social channels to attract and engage customers. But while there are plenty of individual success stories, the confidence in what to do specifically is not always clear for small business owners that are strapped for time and online marketing resources. I was talking with a small business owner recently who was lamenting not updating his website and also that his competition was showing up “all over the place” online. The nature of his product requires some education and an effort to dispel common misperceptions. The rapid advancements in technology of his particular product category are not very well known amongst his target consumer market. But there’s a substantial amount of search volume and interest in the solutions his product provides. He’s also a small business with limited time and budget. To me, this was a classic opportunity for the power of persuasion through storytelling. More HERE .

Governor Andrew M. Cuomo's second State of the State address

Governor Andrew M. Cuomo delivered his second State of the State address on Wednesday, continuing his commitment to make government work for the people again. His new agenda includes plans to: *Create tens of thousands of new jobs across the state by investing state resources to leverage billions of dollars in private investment through public-private sector partnerships that drive economic growth. *Reimagining the state government to ensure it gets results for the people while protecting taxpayer dollars. *Strengthen New York’s legacy as the progressive capital of the nation. Click here for the State of the State press release , and click here to watch video of the event . "New York State is on the way to coming back stronger than ever before," Governor Cuomo told the crowd of New Yorkers and legislators at the Empire State Plaza Convention Center. "Now is the time to get to work, building a New New York together." Join Governor Cuomo in building a New

The History and Future of Cloud Computing

Though many people tout cloud computing as the next big thing, the idea is almost as old as the computer itself. The concept was born in the 1960s from the ideas of pioneers like J.C.R. Licklider (instrumental in the development of ARPANET) envisioning computation in the form of a global network and John McCarthy (who coined the term “artificial intelligence”) framing computation as a public utility. Some of the first uses included the processing of financial transactions and census data. More HERE .

Importing from China

I've found www.importexporthelp.com to be quite useful for questions involving identifying companies from which to import. If you go to this page , click on the Download eZines item in the gray box to the upper right; Download your free e-magazines from Global Resources. GR has been around for 40 years and, I am told, does not allow ads from entities with negative feedback. Also check out this page , especially items 2 and 3, for other resources to check.

10 Ways to Win Back an Unhappy Customer

Very few problems can be as frustrating and difficult to address as an unhappy customer. That's because there's no single way to "fix" a broken customer relationship. Every situation -- and every customer -- is different. Success depends on your ability to listen, adapt, evolve, and rise to the challenge. See MORE .

SBA Accepting Nominations for Small Business Innovation Research Awards

2012 SBIR Tibbetts Awards and SBIR Hall of Fame Awards to be presented in April WASHINGTON - The U.S. Small Business Administration is seeking nominations for awards honoring the critical economic role small businesses play in federally funded research and development through SBA’s Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs. Three awards will be given, one for companies that have participated in the SBIR/STTR programs, one for individuals who advocate on behalf of the programs, and a third “Hall of Fame” award recognizing companies that have an extended period of extraordinary success of research, innovation, and product commercialization within the SBIR or STTR program. The Tibbetts Awards are named after Roland Tibbetts, who was instrumental in developing SBIR, a highly competitive program to ensure small businesses get a chance to compete for federal research and development funding, along with the opportunities it provides

2012 Harmonized System Code Changes

Did you know that there are major changes to the Harmonized System (HS) taking place in 2012? The bulk of the changes are in food-related chapters (1-21). Other chapters with notable changes include: Water-pipe tobacco (24) Biodiesel (27 and 38) Mercury compounds (=> 28) Water-jet cutting machines (85) Video game machines (95) Diapers, etc. (96) Visit Export.gov to find out more.

Buying a Business – Key Legal Steps and Considerations to Bear in Mind

Buying a business is often perceived as a less risky option than starting your own business from scratch, however without proper research, due diligence, and consideration for the key legal steps and potential liabilities involved – it can be a risky path to venture down. MORE ...

The new New York State Statistical Yearbook

The New York State Statistical Yearbook provides more than 700 pages of data, tables, graphs and maps on the state's people, economy and government, as well as selected comparisons with other states. Who needs this information? Members of the news media, government officials, citizens and others. The data enhance understanding of the economic and social environment in which state government operates. Such improved understanding is increasingly important as tough decisions must be made in a challenging fiscal climate. Originated 35 years ago as a joint project of the Rockefeller Institute and the state Division of the Budget, the Statistical Yearbook is now available both in print and online, where data appear in both Excel spreadsheet and PDF format. The Institute is exploring options for placing additional relevant data about New York State government online.

7 Money-Saving Year-End Tax Tips for Small Business

Now is the time to take advantage of a basket of tax opportunities that can help your small business reduce its tax liability and save money come April 2012. More HERE .

2012 New York State Business Plan Competition! Applications Now Being Accepted

The College of Nanoscale Science & Engineering at the University at Albany, UAlbany's School of Business, the Lally School of Management & Technology at Rensselaer, and Syracuse University will host the third annual New York State Business Plan Competition on April 26, 2012. The New York State Business Plan Competition is a venture creation and innovation competition that was established in 2009 to encourage innovation and entrepreneurship throughout New York State's colleges and universities. The competition encourages students to fully engage in their research and allows them to gain valuable experience through presenting their business plan to potential investors and industry executives. The top applications will be selected by an external panel of judges to present in the final round of the competition and compete for over $100,000 in cash prizes. Since 2010, over 35 student teams from 13 New York State colleges have presented at the competition. At the end of

How to Avoid Sounding Dumb in a Media Interview

From Carmen Sognonvi, who is co-owner and general manager of Urban Martial Arts in Brooklyn, NY. Part 1: how to get media coverage without having to pitch any journalists and how to position yourself as someone a journalist absolutely must interview for their story . Part 2: how to avoid the biggest mistake you could make when you first get a call from a journalist . Part 3: how to ensure that the journalist picks a quote of yours that makes you sound smart, interesting, and compelling .

Agricultural Marketing Service

For more than 90 years, AMS has provided current, unbiased price and sales information to assist in the orderly marketing and distribution of farm commodities. Reports include information on prices, volume, quality, condition, and other market data on farm products in specific markets and marketing areas. Reports cover both domestic and international markets. The data is disseminated within hours of collection via the Internet and made available through electronic means, in printed reports, by telephone recordings and through the news media. In particular, check out the Commodities Area , which provides current prices for COTTON, DAIRY, FRUIT AND VEGETABLE and LIVESTOCK AND SEED.

How name mixups can hurt an existing business

An interesting discussion on the internal SBDC listserv recently. Some of the info has been redacted for confidentiality reasons. One of our advisors has a service provider client who has been in business for more than 10 years. He recently had a telephone call from a customer complaining about his work. He explained to the customer that he had not done work for her and after further investigation of her receipt she realized that the work was done by another company with a very similar name. Unfortunately both company’s are even located on the same street (different towns). Upon further investigation of the new company my client discovered several dissatisfied customers. He contacted the new business owner who is not willing to change his company name. My client is wondering if anyone has any suggestions on ways to distinguish his company from the other. He is currently in the process of meeting with managers of local home improvement stores to make sure they are aware of the situ

Wise Words with Chris Riley | Springwise

Wise Words with Chris Riley | Springwise : 'via Blog this' I couldn't resist. This interview is with a local graduate (SUNY Albany) who has developed, with his partners, a great product that I can imagine a number of our clients would be interested in. With the popularity of eBooks and the growing trend of self-publishing, Chris Riley has developed a product aimed at writers and artists. Moglue is a desktop application to create interactive eBooks. Riley discusses the genesis of the company and the product.