How to Avoid Sounding Dumb in a Media Interview

From Carmen Sognonvi, who is co-owner and general manager of Urban Martial Arts in Brooklyn, NY.

Part 1: how to get media coverage without having to pitch any journalists and how to position yourself as someone a journalist absolutely must interview for their story.

Part 2: how to avoid the biggest mistake you could make when you first get a call from a journalist.

Part 3: how to ensure that the journalist picks a quote of yours that makes you sound smart, interesting, and compelling.