New York SBDC Research Network

From Marketing Profs : Millennial small and midsize business (SMB) leaders are more likely than Baby Boomer SMB leaders to spend their marketing budgets on digital channels, such as social media and video, according to recent research from Magisto. The report was based on data from a survey of 218 Millennial (age 28-29) SMB owners/leaders and 275 Baby Boomer (age 60+) SMB owners/leaders. Millennial respondents spend more than half (58%) of their marketing budgets on digital channels, on average. Baby Boomers spend only 14% of their marketing budgets on digital channels, on average.

Following its September workshop on  Ransomware  – malicious software that denies access to computer files until the victim pays a ransom – the Federal Trade Commission is offering tips on how consumers and businesses can protect devices and respond to ransomware. The FTC offers  How to defend against ransomware  to help consumers. Businesses can find guidance in  Ransomware – A closer look  and the accompanying video,  Defend against Ransomware . From Ransomware - A closer look: Ransomware is a form of malicious software that infiltrates computer systems or networks and uses tools like encryption to deny access or hold data “hostage” until the victim pays a ransom, frequently demanding payment in Bitcoin. In the typical case, the criminals demand between $500 to $1,000, but some have demanded as much as $30,000. Panelists described a wide variety of ransomware variants. For instance, some hackers will delete the victim’s files if payment isn’t made within a specified period of ti

The Empire State Purchasing Group has updated its website. The original URL (empirestatebidsystem.com) will now take you to http://www.bidnetdirect.com/new-york , where your old vendor login and password should still work. "All participating local government purchasing departments invite vendors to register for exclusive access to RFPs, bids and awards on the bid system. Registered vendors benefit from more bid information in a central location, less paperwork and an easier method of doing business with New York local governments." Creating a new vendor account to be able to access bid information is simplified. It lets the user poke around and see what our clients see. To create a free account, simply DO NOT SELECT a paid program and hit NEXT. It will sign you up for the free account. You'll need to renew your subscription every six months, but it's free. The site now includes a search functionality for bids that should create more ease of use when trying to fi

From SBA : Every business owner should be aware of lean business planning. It’s a perfect compromise between the old-fashioned formal business plan that is too big and static, and the kind of small steps and analysis that is the watchword of lean manufacturing and lean startups. It’s all about taking small steps and evaluating results often. And planning, for real businesses, isn’t about the big plan; it’s about the management it causes. Why would you, as a business owner, care about planning? I hope that’s an obvious answer, related to focus, priorities, and getting things done. Planning, done right, is about managing your business better. Set expectations, track results, and manage the difference between what you expected and what happened. You know you can’t do everything.

Have you ever heard of DBE and DMWBD? DBE stands for Disadvantaged Business Enterprise. The DBE program is designed to remedy ongoing discrimination and the continuing effects of past discrimination in federally-assisted highway, transit, airport, and highway safety financial assistance transportation contracting markets nationwide. The primary remedial goal and objective of the DBE program is to level the playing field by providing small businesses owned and controlled by socially and economically disadvantaged individuals a fair opportunity to compete for federally funded transportation contracts. DMWBD is the abbreviation of the Department of Minority and Women's Business Development.

You’re back in the office after the show. You’ve thanked everyone, collected all the leads–and even collected more leads this year. The show was a success! As you prepare next year’s budget and you think about why it was a success, and why your budget should be increased (or not decreased), you’re forced to justify your participation in each show and simply increasing leads isn’t enough. So what’s next? Prepare in advance for budget justifications. SBA provides 4 steps to guide you prepare your budget justifications. See part 1 and part 2 .

You have probably known NAICS , the North American Industry Classification System, which was developed as the standard for use by Federal statistical agencies in classifying business establishments for the collection, analysis, and publication of statistical data related to the business economy of the U.S. With NAICS we can classify and search a specific industry very conveniently and accurately. However, there is no central government agency with the role of assigning, monitoring, or approving NAICS codes for establishments. NAICS Codes are self-assigned based on the establishment’s primary activity. Besides NAICS, there are lots of industry classifications in the world using by different countries. And there are also some similarities and differences between them.