Wednesday, November 02, 2016
How to Prepare for a Trade Show and Justify Your Budget
As you prepare next year’s budget and you think about why it was a success, and why your budget should be increased (or not decreased), you’re forced to justify your participation in each show and simply increasing leads isn’t enough.
So what’s next? Prepare in advance for budget justifications. SBA provides 4 steps to guide you prepare your budget justifications. See part 1 and part 2.