2006 Guide to Hispanic Marketing & Media

By Darrin Conroy -
Each year, the magazine Advertising Age publishes a supplement called the "Hispanic Fact Pack". This year's version can be found here. The table of contents for this 27-page PDF file promises such things as:
  • Hispanic ad spending by media and category
  • Top Hispanic DMAs by media spending
  • Top web sites by viewers & ad revenues
  • U.S. Hispanic population by race, origin, projected growth

And other items, too. It's a macro view, to be sure, but the document provides a nice intro to this subject.

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