Monday, May 23, 2011

Green Core Certification

The Onondaga SBDC, in co-operation with some partners, has initiated a program called the Green Core Company certification, which "provides a blueprint for businesses working to achieve green operations through reduced environmental and social impacts, and recognizes businesses that make a substantial effort to develop a culture of sustainability within their organization; while challenging the offence of 'greenwashing' - the unregulated and improper use of the term and methodology of 'green' for marketing advantage." In other words, it is NOT a self-certification program that allows someone to pay some money to get a sticker for the store logo.

The program is currently designed for businesses in the central New York (Syracuse) area, a participatory process involving SBDC clients who want to save money while doing better for the environment.

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