Use Confirmation Emails To Build Customer Loyalty

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From Step by Step Marketing:

Amazon.com, 1800flowers, Zappos, Lands End, and other online retailers all send emails to confirm that orders have been shipped. If you analyze their emails, you will notice that they contain a lot of “extras” that include a word of thanks, a clickable link to package-tracking information, and incentives to click through to visit the company’s webpage and shop again. There’s a reason why these top retailers add these extras to what would otherwise be utilitarian order confirmations. They understand that confirmation emails offer an opportunity to improve the overall customer experience and build loyalty.

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