From HERE -
How do you describe your business to the world? What words sum up
your brand identity and what you have to offer? Are you clearly
explaining your business value?
It takes a little time and thought to get your marketing message
right, which is why so many small businesses fall back on their “About
Us” page or product descriptions to describe what they do and for whom.
The problem with this approach is that this message is always about the
business itself, and not about those you are trying to connect with –
Getting your marketing, positioning, and brand statements right is an
to building your overall business identity. In
marketing circles, it’s called the “marketing platform,” and here are
some tips to help you get it right.
1. Understand Your Target Market and Niche
If you want to connect, you have to know with whom you’re connecting.
For this, you need to determine your niche. Ask yourself what you are
selling and to whom.