7 Tips for Getting Your Marketing Message Right

From HERE -

How do you describe your business to the world? What words sum up your brand identity and what you have to offer? Are you clearly explaining your business value?

It takes a little time and thought to get your marketing message right, which is why so many small businesses fall back on their “About Us” page or product descriptions to describe what they do and for whom. The problem with this approach is that this message is always about the business itself, and not about those you are trying to connect with – your customers.

Getting your marketing, positioning, and brand statements right is an essential step
to building your overall business identity.  In marketing circles, it’s called the “marketing platform,” and here are some tips to help you get it right.

1. Understand Your Target Market and Niche

If you want to connect, you have to know with whom you’re connecting. For this, you need to determine your niche. Ask yourself what you are selling and to whom.