Thursday, January 10, 2013

How To Think About Differentiation For Your Business

From Small Business Newz

I read about...a restaurant in Los Angeles that offers a 5% discount for tables that turn in all their cell phones for the duration of the dinner. So, instead of jamming cell calls and other onerous ways of forcibly stopping people from using their favorite screen, this establishment is going for something different. It’s very smart and there is a lot that we can learn from their approach, regardless of what business you are in.

Think about what problem most of these other restaurants are trying to solve. They are catering to people who want a quiet dinner without listening to other people’s phone calls. So, they forcibly collect phones and declare themselves an oasis of technology. What’s wrong with that?

You drive customers away.

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