Friday, March 29, 2013

Online Essentials All Small Business Marketers Should Know

“If a company doesn’t have anything interesting to say, they have bigger problems to solve than where their next blog post is coming from.” That’s a bit of a jibe, but it does reflect the need for a change in perspective. Many companies see themselves as a vessel, with a finite number of ideas and pieces of information. In other words, their view of content is fairly static and self-centered. Once they’ve said all there is to say about their own products and services, the well goes dry.

This is in contrast to what many successful business owners and entrepreneurs are doing with blogging and content creation. They create a blogging plan with topics and ideas to write about that customers would actually be interested in. They look at blogging as a byproduct of the ongoing listening and engagement that occurs between brand and customers, between brand and prospects and the community at large.

More HERE.

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