Saturday, June 07, 2014

Report: Minority Entrepreneurs Must Jump More Hurdles

Hispanic Business:

Minority entrepreneurs who feel their road to success is more difficult than others may not be imagining things.

Sterling Bone, an assistant professor at the Jon M. Huntsman School of Business at Utah State University, said research he has completed shows that entrepreneurs who are minorities face more obstacles to success and deal with the rejection they sometimes experience differently than their Caucasian counterparts.

Bone's conclusions were recently published in the Journal of Consumer Research, a top academic publication. He collaborated on the paper with Glenn L. Christensen, Garrett Research Fellow, and associate professor of marketing at the Marriott School of Management at Brigham Young University, and Jerome D. Williams, the Prudential Chair in Business and research director of the Center of Urban Entrepreneurship & Economic Development at Rutgers University.

Their research included sending "mystery shoppers" to banks seeking information about loans. They also did in-depth interviews with 39 people who already own small businesses in the United States about their work and the obstacles they have faced. Their research included conducting an experiment that asked minority and nonminority consumers to apply for a loan and asked them how they felt about themselves before and then after they were rejected.

People often refer to this nation as a land of opportunity, Bone said, but the truth is the opportunities are very different for some people just because of their race.

No comments: