Friday, November 06, 2015

7 Reasons You Need to Be Using Social Media As Your Customer Service Portal

When most marketers and business owners think about the advantages of social media for their business, they think about attracting new customers to the business. Smart business owners and marketers focus on relationship building, either through regular content marketing or by having conversations with customers who are already familiar with the brand.

Straightforward and effective, this type of strategy has helped thousands of businesses spark new life into their marketing campaigns—but I believe social media has a much broader potential for business development and customer retention.

Customer service is evolving to match the rapid growth and development of new communication media, and today’s most popular social media platforms are the perfect opportunity to capitalize on that trend. When today’s customers try to get in touch with a customer service representative, they encounter various challenges:

*Find and call a phone number. Unless the number is immediate, just finding the number can be difficult. Wait times, lengthy unproductive conversations, and multiple call transfers are all disadvantages that can leave a sour taste in your customer’s mouth.

Read more at:forbes

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