Monday, September 24, 2018

Shoppers' State of Mind Affects Customers Experience

Excerpt from an article by Krista Garcia
To read more, visit eMarketer

"Based on the titles of two new studies, “Stress Shopping” and “Retail Nightmares,” it’s a sad state of affairs for shoppers, in-store and online.

Emotions play a role in shopping behavior even if consumers don't think that they do. According to a recent survey of UK and US internet users by analytics firm Clicktale, 78% of respondents believe they are rational when they shop.

Yet 40% said they shop to calm down, and 74% said they have "stress-shopped" in the past. Younger shoppers and women were more likely to engage in this behavior; 62% of those ages 16 to 24 stress-shop and women were 12% likelier than men to shop for this reason."

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