Do People Actually Want Personalized Ads?
Article by Ross Benes
From eMarketer
The belief that consumers crave more targeted, personalized ads has become a digital advertising mantra. But it’s not entirely true...
Adlucent found that seven in 10 consumers yearn for personalized ads. IAB presentations state that consumers want fewer, but more personalized ads. Epsilon found that four-fifths of consumers are more likely to make purchases when a brand gives them a personalized experience. In a Segment survey, 71% of consumers were frustrated that their shopping experiences were too impersonal. The consumer demand for personalized content is at an all-time high, according to Adobe.
But when consumers are asked about the data collection practices that empower personalized ads, they tell a different story.
From eMarketer
Adlucent found that seven in 10 consumers yearn for personalized ads. IAB presentations state that consumers want fewer, but more personalized ads. Epsilon found that four-fifths of consumers are more likely to make purchases when a brand gives them a personalized experience. In a Segment survey, 71% of consumers were frustrated that their shopping experiences were too impersonal. The consumer demand for personalized content is at an all-time high, according to Adobe.
But when consumers are asked about the data collection practices that empower personalized ads, they tell a different story.
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