A conversation about the future of work with Katie Burke

By Anna Auerbach
From LinkedIn


HubSpot was one of Werk’s earliest supporters, which put me in the orbit of Chief People Officer Katie Burke, who recently joined me the first installment of “Looking Forward.”

She shares my passion for flexibility solutions—even the kinds that don't make headlines or annual reports.

"Some of the most important work that we do is not measured in revenue but in the trips that aren't taken, in the hours and minutes that people get to spend at home with their loved ones, and in the trust that we build when we create space for people to have those types of connections with their families or with their lives or with things that matter most," she told me.

Millennials get a bad rap for demanding a lot of flexibility, but I think the reality is they just demanded what everyone in the workforce actually wants. Gen Z, millennials, Baby Boomers—I actually think everyone wants flexibility at work.

And so I think we'll continue to see that advance with Gen Z, which is to say, they don't necessarily just want flexibility when they become a parent or when they have a longer commute — they want it as part of their social contract with their employer. And I think, to be honest, they're going to ask for and demand for employers to be more amenable than we currently are on that front.

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