New York SBDC Research Network

The JM Internet Group, a leader in providing Search Engine Optimization (SEO) training online, is proud to announce that the 2012 edition of their SEO Fitness Workbook - a leading book on Search Engine Optimization - is available free of charge as a review copy up to April 1, 2012. The new SEO book charts how to get a company or organization to the top of Google and Bing step-by-step and includes access to the SEO Toolbook, a compendium of over 100 amazing free search engine optimization tools for small business. More HERE .

According to the Labor Department, more than 400,000 manufacturing jobs have been created since the start of 2010. America’s small manufacturers are a critical part of that. BLS and Census data reports that 98 percent of America’s manufacturing firms are small. More than one in three Americans who work in manufacturing, work at a small business. Read More .

If you are a manager at a large corporation with a well-staffed HR and legal department, you've probably gotten a wealth of training on how to conduct a job interview. But if you own your own company or are a manager in a small business, it might be up to you to keep yourself out of trouble when you start the hiring process. Do you know what kinds of questions you're legally allowed to ask? Knowing the limits will help you avoid lawsuits and make smarter hiring decisions. First of all, there are a limited set of topics that are protected -- in other words, you may not make hiring decisions based on these considerations. The good news is that the list is quite short and is mostly obvious stuff that common sense would dictate is off limits. Sometimes, though, applying this list in real-world situations can be confusing. More HERE .

Building a community around your startup can be one of the cheapest ways to create momentum for your product. A community is much more than a one-time marketing campaign, and can help you throughout your company’s life cycle if you take the time to grow it right. HERE are 10 tips for getting started.

Gov. Andrew Cuomo has unveiled a new program to eliminate some of the challenges minority and women-owned businesses face when bidding for state contracts. Cuomo's program, launched Feb. 21, provides MWBEs and small businesses with surety bond assistance. Surety bonds, or letters of credit from insurance companies, act as promises the insurance companies will cover a specific amount of a contract cost, should contractual obligations go unmet. Two A-plus rated surety bond companies, Travelers and ACE, are taking part in Cuomo's program, ensuring companies contracting to MWBEs up to 30 percent of the principle contract cost. In addition to surety bonds, New York state is collaborating with intermediary lenders to create more working capital loans for contractors. Cuomo says entrepreneurship, innovation and diversity are New York's strength. More HERE .

Did you start a home-based business in 2011? Confused about what home office costs you can deduct when you file your tax return for 2011? The IRS home office deduction gives many small business owners a tax advantage allowing them to write-off certain home costs. However, it’s important to understand the rules of the road so that you don’t raise red flags with the tax authorities. More HERE .

For years the question, “What is Twitter,” was among the top searches in Google. While the answer is varied depending on who’s answering, what’s consistent across the board is that people find value in the network for very personal reasons. That means that people are weaving emotional connections in the network based on the people they follow and those who follow them back. This includes friends of course, but also organizations, athletes, celebrities, musicians, as well as their favorite businesses. So as a small business owner, entrepreneur, or service provider, why is this, or Twitter for that matter, important to you? More specifically, how could Twitter’s indefinable characteristics improve your business? More HERE .

Learn how to increase traffic, leads and sales by reaching more than 11 million people on Pinterest. Pinterest isn't just another social media network. What appears to be the fastest-growing social media site ever has become a huge traffic referral (arguably, more powerful than Google+) for all businesses. An increasing number of companies are leveraging the platform to reach a new audience, increase visits to their websites, and generate leads or retail sales. And guess what? It's working. More HERE .

Taking Things Into Your Own Hands In order to thrive in today’s digitally driven business environment, sales folks need to think and act more like marketers. I suppose to some degree this has always been true, but it is painfully so now that prospects have access to mounds of information, have tools to deflect unwanted sales messages and have the ability to freely publish both flattering and unflattering information about the companies with whom they choose to do business. So, in order to survive in this new world order salespeople need to take things in their own hands and connect much more deeply with the marketing side of things. I’ve often said that getting marketing and sales on the same page was one of the biggest challenges for departmentalized business, but now it’s become an individual challenge. In the traditional model marketing owned the message while sales owned the relationship. In the new model there can be little distinction. Marketing must get better at relation

What, exactly, is the Rule of Three? It’s a rule that basically states that more than three “whatever” is confusing and overwhelming – either visually or mentally, or both. That makes it especially helpful if you’re the kind of entrepreneur who likes to give too much…As in: too many options, too much rambling content, too many bullet points, too much info crammed into a speech, etc. The Rule of Three is a fascinating thing. Why? Because it seems to apply in so many different situations. And many of these situations are related to effectively marketing a business. So if you’re an entrepreneur, it makes sense to understand how, when and why to apply it. Read more HERE .

Have the urge to do some spring cleaning this year? Be sure to funnel some of that energy toward making effective changes in your small business. Mary Lee Gannon, CEO of StartingOverNow.com, specializes in productivity solutions for people and organizations. HERE , she offers four ideas for jump-starting your spring cleaning efforts.

The business community is dead-set against raising taxes on the rich, right? Sorry, trick question. It's fallacious to think that there is single, monolithic bloc of company owners and managers out there all singing from the same economic hymnal. Many small businesses, in contrast to U.S. multinationals, largely back the so-called Buffett rule, a plan made famous (or infamous) by legendary investor Warren Buffet that would hike tax rates on top income-earners, according to a new survey. More HERE .

How are you backing up your small business data? If you are like most small businesses, you could be compromising your business and its data on a daily basis. A 2011 survey by Carbonite, a provider of online backup solutions, found some facts about data loss that may surprise you: Forty-eight percent of American small businesses with between two and twenty employees have experienced data loss, up from 42 percent in 2010. Top causes of data loss include hardware/software failure (54 percent), accidental deletion (54 percent), viruses (33 percent) and theft (10 percent). Thirty-one percent of business owners surveyed think backing up company data is a hassle. Scary, huh? If you’ve ever lost a laptop, or been left stranded by malware or some other problem, then you already know the detrimental effect it can have on your business. For many, it can mean disaster. More HERE .

Kick off 2012 with new online strategies to drive more business to your site. Join this webinar to learn how you can take full advantage of all the online marketing solutions Bing has to offer. During this one-hour session, you'll learn how Bing tools can help you: Quickly improve your website's rank on Bing and Yahoo! Search results pages. Make sure your site "gets found" by the customers you want. Drive immediate traffic to your site through flexible pay-per-click search advertising on Bing and Yahoo! Search. More HERE .

Branding yourself can be extremely challenging. The main reason is that you are too close to the subject, as well as being emotionally and financially invested. The only way to figure out if your brand perception matches your brand reality is with a neutral outside perspective. (By the way, it doesn’t have to be me; it can be a small focus group of trusted friends or colleagues… which would be free for you, aside from the time investment.) Once you have the details of your brand perception, and where your branding gaps exist; you will be able to see the BIG picture where all the puzzle pieces finally fit (woo-hoo, clarity)! Then your branding success will come from self-packaging with powerful images and action words. This, along with a ‘can-do’ mindset and proper promotion will create a powerful brand. 3 keys to branding success HERE .

The U.S. Small Business Administration published a final rule in The Federal Register that will increase some of the size definitions of small businesses in Professional, Scientific and Technical Services and Other Services sectors. The final rule will increase 37 of the revenue-based size standards in 34 industries and three sub-industries in the “Professional, Scientific and Technical Services” sector. It will also increase one size standard in the “Other Services” sector. As part of an ongoing review of all size standards, the SBA evaluated all of the revenue-based size standards in these sectors to determine whether to revise the existing size standards. SBA took into account the structural characteristics within individual industries, including average firm size, the degree of competition, and federal government contracting trends to ensure that size definitions reflect current economic conditions within those industries. Under provisions in the Small Business Jobs Act of 2

High-profit salespeople recognize that a lot of little things go into building great client relationships. Taken individually, those things may seem like no big deal. But taken collectively, they compound into such a difference in your sales. More HERE .

If you’ve ever started a business, been involved with a Startup, or know somebody who has; a business plan in a static state is good for a matter of days. It is not that the process of planning is bad. It is that fact that things in the business world change at warp speed. I recently found a solution to this problem that I am going to share in the post below. Recently I came across a tool called www.fundingroadmap.com . In their own words they are a “..fast and easy multiple choice planning platform built in the cloud.” So….what does that mean? It means it has never been easier to build a business plan. It means it shows you everything you need to take your idea and put some meat to it. It means that when you show this to an investor it shows you know what the hell you’re doing. More HERE .

The last 30 years have witnessed the era of globalization which has been marked by the creation of an integrated global economy. Globalization has been the product of both policy and market forces, and U.S. policymakers have persistently been in the vanguard. However, what began as a project of globalization has been transformed with little explicit public discussion into a project of China-centric globalization. More HERE [PDF] .

What, exactly, is the Rule of Three? It’s a rule that basically states that more than three “whatever” is confusing and overwhelming – either visually or mentally, or both. That makes it especially helpful if you’re the kind of entrepreneur who likes to give too much…As in: too many options, too much rambling content, too many bullet points, too much info crammed into a speech, etc. The Rule of Three is a fascinating thing. Why? Because it seems to apply in so many different situations. And many of these situations are related to effectively marketing a business. So if you’re an entrepreneur, it makes sense to understand how, when and why to apply it. More HERE .