Wednesday, February 15, 2012

Branding Yourself - Can It Be Done?

Branding yourself can be extremely challenging.

The main reason is that you are too close to the subject, as well as being emotionally and financially invested. The only way to figure out if your brand perception matches your brand reality is with a neutral outside perspective. (By the way, it doesn’t have to be me; it can be a small focus group of trusted friends or colleagues… which would be free for you, aside from the time investment.)

Once you have the details of your brand perception, and where your branding gaps exist; you will be able to see the BIG picture where all the puzzle pieces finally fit (woo-hoo, clarity)! Then your branding success will come from self-packaging with powerful images and action words. This, along with a ‘can-do’ mindset and proper promotion will create a powerful brand.

3 keys to branding success HERE.

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