New York SBDC Research Network

How can you tell how many people visiting your site actually become customers? At Clickz.com , they claim to have come up with a formula and while they do not reveal the formula, they do discuss a few things to think about. Calculate Your Online Conversion Rate ROI Marketing Sponsored by WebTrends By Bryan Eisenberg August 13, 2004 Mal Watlington , president of specialty consulting group, City Square Consulting , offers a blog on the topic of online conversion: Online Conversion & Beyond discussing a variety of topics on marketing. Put the "Find" Back in Search To Increase Online Conversion Rates Activepoint By Moshe Ofer November 1, 2005 The Art of Online Conversion: Four Steps From Interest to Acquisition by Brian Dempsey June 27, 2006

From InfoWorld: Learn more about the current trends in regulatory compliance and how companies are dealing with multiple regulations, such as Sarbanes-Oxley and HIPPA, by reading The Struggle to Manage Security Compliance for Multiple Regulations. This white paper offers key findings from the 2006 Security Compliance Benchmark Research Report, such as: - Three out of four organizations must comply with two or more regulations and corresponding audits. Nearly half must comply with three or more regulations. - The frequency of regulatory and IT security audits have dramatically increased. - Many companies that employed manual, labor-intensive procedures to complete audits are now utilizing ways to automate the process. Click HERE.

This is long overdue. My apologies. Last April, we knew we were moving to new offices. We also knew that our old methods of doing things could be improved. Because of this, we created a survey for distribution to SBDC advisors, which Roger administered & tallied. Of the 112 people surveyed, we received 65 responses (nice response rate - thanks!) Your responses were then the basis of the Research Network presentation at the Staff Training event in May. Since not every respondent came to our presentation, I thought you'd like to know the results: 1. Do you pose research requests for JUST your clients? Just my clients (57) For clients of others in the office (2) Depends (6) 2. How often do you make requests to the RN? Daily (2) Two/three times a week (6) Weekly (8) Two/three times a month (22) Monthly (9) Rarely (14) Never (0) Other (4) 3. If the answer to the previous question is "rarely" or "never," please explain why (more than one might apply): I do...

As reported in a number of places, the Spanish language network, Univision is now the top-rated network in primetime among the sought-after 18-34 demographic. Last year the network even beat out Fox, ABC, NBC and CBS for number of viewers. Through the World Cup Univision has averaged 2.6 million viewers during the first 8 games. Even English speaking viewers are tuning into to Univision for coverage If, as Clickz.com reports: “ The Latino market is said to have a purchasing power of over $425 billion per year .”, then this is a market businesses will have to begin to understand. DirectoryOne.com Search Engine Marketing carries an article entitled Spanish Marketing: The U.S. Hispanic Market – Are You Ready? offers an idea of the size of this growing segment: “According to U.S. Census statistics, the American Hispanic population stands at approximately 40 million today and is projected to grow to nearly 50 million within the next 5 to 6 years.” i Media Connection Reaching Hispanic Int...

Recent pet owner surveys from the American Animal Hospital Asssociation found that: 83 percent of pet owners refer to themselves as the pet's mom and dad 70 percent sign their pet's name on greeting cards Almost 75 percent hang a Christmas stocking for their pet 39 percent say they have more photos of their pets than their spouse * It is estimated that Americans will spend $38.4 billion will be spent on their pets in the 2006. The pet care and product industry is fully aware of these trends and it is coming up with more and more ways to pamper our pets. Pet gourmet meals, fancy shampoos, hotel suites with televisions and spa treatments- the sky is the limit. Want more facts and figures about pet owners and the pet industry? American Animal Hospital Asssociation 2004 Pet Owner Survey http://www.aahanet.org/About_aaha/summery%20of%20results%2004.pdf American Pet Products Manufactures Association Industry Statistics & Trends http://www.appma.org/press_industrytrends.asp *Cite...

A few weeks ago, one of the center directors had a story in one of those weekly business newspapers discussing the use of office computers for personal use. This story from InfoWorld begged for being shared: Any time that you allow employees access to your computer systems and authorize their use of the Internet, e-mail and instant messaging (IM), you put your organization's assets, future and reputation at risk. By implementing well-defined best practices for all forms of electronic communication, your company can mitigate potential liabilities. This comprehensive white paper offers: - The Three E's of Electronic Risk Management, including how to effectively enforce established policies. - Managing peer-to-peer (P2P) file networking technology and related security threats. - Monitoring IM to manage risk and prevent disasters. - 12 recommendations for electronic communication management. - Various sample Internet policies. Manage your organization's electronic liabilit...

Here's a handy site should you be approached by local media asking "How many small businesses were started or disappeared around here in the last few years?" The Census Bureau has a section on their site which they call their Business Information Tracking Series . The page presents a series of links to spreadsheet files, providing data showing growth/decline of businesses (small or otherwise) over specific two-year periods (2002-2003, 2001-2002, etc.). Each shows data by the U.S. in general, as well as by state & specific industry sector. Lately, they've also been providing data on metropolitan areas, too. If you click on "Metropolitan Statistical Areas (MSAs), totals" under the 2002-2003 banner, you'll be presented with a fairly substantial spreadsheet. Each MSA takes up three lines: "Initial year establishments," "Establishment births," and "Establishment deaths". In column D, for example, you'll notice that ...