Thursday, June 22, 2006

Spanish Language Marketing

As reported in a number of places, the Spanish language network, Univision is now the top-rated network in primetime among the sought-after 18-34 demographic. Last year the network even beat out Fox, ABC, NBC and CBS for number of viewers. Through the World Cup Univision has averaged 2.6 million viewers during the first 8 games. Even English speaking viewers are tuning into to Univision for coverage

If, as reports: “The Latino market is said to have a purchasing power of over $425 billion per year.”, then this is a market businesses will have to begin to understand. Search Engine Marketing carries an article entitled Spanish Marketing: The U.S. Hispanic Market – Are You Ready?
offers an idea of the size of this growing segment:
“According to U.S. Census statistics, the American Hispanic population stands at approximately 40 million today and is projected to grow to nearly 50 million within the next 5 to 6 years.”

i Media Connection
Reaching Hispanic Internet Users
April 21, 2006
By Debra Aho Williamson

McDonald’s(R) Announces Winners of World Cup Player Escort Sweepstakes
June 12, 2006
18 children from cities across the United States will be centerfield with the best soccer players in the world during the 2006 FIFA World Cup(TM)

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