Thursday, June 29, 2006

Online Conversion Rates

How can you tell how many people visiting your site actually become customers?
At, they claim to have come up with a formula and while they do not reveal the formula, they do discuss a few things to think about.
Calculate Your Online Conversion Rate
ROI Marketing
Sponsored by WebTrends
By Bryan Eisenberg August 13, 2004

Mal Watlington, president of specialty consulting group, City Square Consulting, offers a blog on the topic of online conversion: Online Conversion & Beyond discussing a variety of topics on marketing.

Put the "Find" Back in Search To Increase Online Conversion Rates
By Moshe Ofer
November 1, 2005

The Art of Online Conversion: Four Steps From Interest to Acquisition
by Brian Dempsey June 27, 2006

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