2006 Guide to Hispanic Marketing & Media
Each year, the magazine Advertising Age publishes a supplement called the "Hispanic Fact Pack". This year's version can be found here . The table of contents for this 27-page PDF file promises such things as: Hispanic ad spending by media and category Top Hispanic DMAs by media spending Top web sites by viewers & ad revenues U.S. Hispanic population by race, origin, projected growth And other items, too. It's a macro view, to be sure, but the document provides a nice intro to this subject.