Vehicle Graphics and Free Gas

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I thought this was an interesting article from Friday's Business Review:

"Web site turns cars into moving billboards--and extra gas money for drivers" discusses a new Saratoga Springs business that offers free gas cards to drivers willing to advertise for local businesses.


Interested drivers volunteer to soup-up their cars and trucks with vehicle graphics, and hand out cards and brochures. Local businesses can select drivers based on their age, what type of car they drive, how much they drive, and where they go.


And all that driving is made possible by the gift cards for gasoline.


Win/win?


The next edition of What's Your Signage? will include a section on vehicle graphics/wraps, maybe discussing concepts like this one.


Until then, don't forget about Whatsyoursignage.com for all sorts of information about signs and small business.

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