Thursday, July 10, 2008


You may have come across articles celebrating this very old-school business as an example of extreme customer service success. Dabbawallas are tiffin-meal delivery men in India and have a remarkable success rate for accurate delivery of hot meals.
Now, the business journals are looking at this human-driven, personalized service model with interest.

The cult of the dabbawala
The Economist
Management trends Jul 10th 2008
From The Economist print edition

Business-school gurus take lessons from an unexpected source

The Dabbawalla's Secret
Seth Godin's Blog

Wikipedia, the free encyclopedia

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