Tuesday, June 15, 2010

Don’t Get Greenwashed

4 powerful ways to promote your green credentials

"You’ve probably heard of greenwashing, a term describing marketing that makes exaggerated or otherwise misleading claims about the green credentials of a company or product. Greenwashing is a problem for consumers who wish to make truly informed decisions. And unfortunately, consumer skepticism in the face of all the green messaging that’s out there means that even scrupulous business owners promoting real environmental benefits need to make sure their message is credible."

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