TAM, SAM and SOM

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Here is a great article from the Up and Coming Blog by Bplans. Having viewed several business plans over the years, a common (and very important) item missing from most plans is a breakdown of the company’s TAM, SAM and SOM in the marketing section of their plan. Wondering what these acronyms mean? Well you’re not alone – many entrepreneurs are not familiar with these terms. Here’s a quick explanation of what they mean, followed by an example:
TAM, SAM and SOM - huh??

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