Why business is all about human connections

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From CBS MoneyWatch

I used to think that consumers and businesses have come to identify any sort of direct marketing as one form of spam or another. I used to think it was all pretty much ineffective.

Today, I decided that's not the case. If you can make a genuine connection with a human being, then a transaction is at least possible. But if you're employing copy-and-paste marketing, forget it.

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