Monday, September 10, 2012

Why Business Needs Public Data

From SmartData Collective

With over 30 years in retail site location strategy, I used Census data every day to analyze business critical issues. Where do our customers live? How has that changed in the past decade, and what’s likely to happen in the next 10 years? What is the projected return on this investment? How skilled is the labor force? Can we predict sales behavior? How do customer demographics align with shopping preferences? How does community economic vitality impact company growth? Shopping centers, hospitals, housing developments, and infrastructure are built for the long-term and require careful location analysis and insights.

Our Economy Runs on Fact-Based Decisions

Businesses match goods and services to consumer demand. Being in the right place at the right time with the right product is critical to business success. It’s not about luck...

Why is This Issue Important?

This is very important now because the public data that business uses for analytics and investment decisions are at risk of significant cuts or elimination altogether, including the American Community Survey and the 2012 Economic Census. Your voice, the voice of business, can save the data by helping inform Congress of the importance of this data as economic growth drivers.

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