Is your business a "mensch"?

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From CBS News MoneyWatch:

For those who aren't hip to Yiddish, the word mensch is the highest praise one can bestow on another person. It basically rolls all of the finest characteristics and aspirations of humanity into a convenient, punchy, one-syllable word. If someone describes you by saying "what a mensch!" you pretty much can't do better. And though the word originates from the German for "human being," your business can and should be mensch-like too.

The general attributes of a mensch are absolute integrity, steadfast reliability and unfailingly high standards of behavior and character. In other words, a very solid citizen. If you believe, as I do, that genuine humanity is at the core of all great businesses, then a great business should aspire to these same qualities.

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