Tuesday, November 12, 2013

Ring in the Holidays, Ring Up the Sales

From BizFilings:

The harsh reality is that few small businesses can win by trying to imitate the big-box stores and slashing prices dramatically. Mega-businesses have a number of advantages in the price-slashing arena: They can demand low prices from wholesalers and they have a vast array of other products to offset the losses taken on the specials.

But, that doesn't mean that you can't have a successful holiday sales season. After seeing every permutation of the 'game' global thermonuclear war resulted in total destruction, Joshua the computer in the movie War Games observed: "the only winning strategy is not to play." And then, he suggested, "How about a nice game of chess." Playing a different game can be your winning strategy as well. Don't compete on price for mass production items. Instead, focus on quality service, unique product offerings and a deep knowledge of your customers and your community.

1 comment:

Richard Weinberger said...

Business consulting nowadays is growing its roots.It is mandatory to hire a consultant in order to take wise decisions.But what i recommend is, the business owner should undergo the training of business consultant and become independent to take decisions.Just a help here

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