Three Marketing Tactics to Tap Into the Emerging Apple Demographic

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Apple customers are emerging as an important new demographic, accounting for a massive 89% of mobile commerce sales.

When Orbitz admitted that it ranks products differently for Mac users, citing 20-30% higher average order values, much comment was made about the difference between Mac and PC customers.

But that is only half the story. When you factor in mobile devices, the new Apple demographic begins to have significant implications for marketers.


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