Tuesday, June 09, 2015

Biggest Marketing and Business Challenges of Today's Professional Services Firms

Our understanding of behavioral psychology and technology innovations are changing the professional services landscape. We're not only accumulating tremendous amounts of data into consumer behavior in general, but we're learning specifically how professional services marketing and branding can influence buyers' behavior.

But this new understanding raises some big questions for firms. Which business challenges are the most urgent? How should one prioritize marketing efforts?

These questions have been answered through a recent survey of over 500 professional services firms conducted by the Hinge Research Institute. The survey sought insights from senior decision-makers at industries including management consulting, accounting and finance, marketing, technology, legal services, and architecture, engineering, and construction.

What are firms' top challenges?

Survey respondents were asked to list the major issues they face. One challenge very clearly stood above the others.


Read more at MarketingProfs.

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