Monday, June 15, 2015

How to Pitch Your Business by Email

But, pitching can come in different forms, and one of the most common ways to pitch your business—even in our technologically advanced age—is the “pitch email.”

Email is everywhere. It’s used by nearly everyone, it’s more personal than social media, and it’s less obtrusive than a phone call. When you need to introduce yourself and your company to someone, email often just makes the most sense.

So what’s the best way to go about pitching your business by email? After all, you want to be sure you aren’t just sending emails into a black hole where they’ll be deleted without a second thought. Even worse, you want to make sure you’re writing in such a way, or pitching in a way that won’t end up annoying the very recipient you’re trying to entice. A bad email can actually “burn bridges.”

Here’s where you can start.

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