Thursday, March 24, 2016
How to Give Your Local Business an Online Marketing Tune-up
If you operate a “local business” (meaning one that gets most of its customers from your local area), don’t overlook the Internet as an important way to attract new customers and stay top of mind with existing customers or past customers.
According to Google research, having good online information gets more people to shop in brick-and-mortar stores and businesses.
For local businesses, there are some specific steps to take to make sure that your business can be found by searchers in your geographical area. Because after all, you want local shoppers. So being found by local searchers is the name of the game for you -- not just Web visibility in general.
HERE a checklist of important steps to take for local SEO: