Contracting Corner: Are You Ready for Government Contracting?
This is the second post in our "Contracting Corner" series from Judy Wolf, Government Contracting Coordinator, Mohawk Valley SBDC & NY SBDC Procurement Assistance Center
If you’re like most small business owners, you’re drawn to
the idea of government contracting, but don’t necessarily know where to start. Perhaps
you’ve heard talk of small business set asides or minority-, women-, and
service-disabled veteran-owned business utilization requirements, which can
make it sound as if winning government contracts is a given for companies owned
by individuals who are eligible for certification.
Don’t be fooled. While there can be some benefit to being a
small business, particularly one owned by members of certain historically
under-represented groups, government contracting is not an easy row to hoe. The
following questions cover some cornerstones you’ll want to make sure form a
solid part of your foundation before you start building your business in this
competitive arena.
Are you an
established business?
Government entities are risk averse. They want to know that
your company is viable, responsible, and capable before awarding you any
publicly funded work.
We’ll discuss the capability part shortly, but to start with
the basics, this means your company should be licensed to do business in the
state where the government entity you’re soliciting resides. Your staff will
need to have any necessary licenses or certifications to perform the work
you’re proposing to do. You should have all proper insurances in place,
including liability, workers’ compensation, and automobile. If required in your
field of practice, you may need to acquire surety bonding, so would need to
have that relationship already established.
You’ll also need to have the infrastructure in place, such
as a good computer system, the proper software to handle any documents or reporting
that might be asked of you, and a high-speed internet connection. You will be
expected to meet cyber security requirements as well – an increasingly
important concern – so will want to make sure you have the proper resources
available to comply. You will also want to make sure you have a
professional-looking web site, as this is the first place government buyers
will look for information about your company, products, and services – and to
gauge your legitimacy and capacity.
Are you capable of
doing the work?
There is typically a section in any request for proposal
(RFP) that asks for your company’s capabilities and past performance. Sometimes
this can be based on individual team member resumes; other times the company
itself must have performed comparable work for entities (not necessarily
government) of similar size and scope. You will typically be asked to provide
project descriptions and details along with contact information for a reference
at the agency or organization where you performed the work. The better your
track record of delivering effective, on-time, under-budget results, the
stronger your position when it comes to winning government contracts.
Can you afford to
operate in the government market?
Two factors come into play here. The first is whether you
can afford the inevitable investment in business development staff, time, and
resources that is required to successfully pursue government contracts. The
development cycle can be long: up to two years before winning your first
contract.
The second factor comes into consideration after you’ve won
a contract: Despite all the government’s best intentions (prompt payment acts,
for example), delays in payment inevitably occur. How long can your company foot
the bill for ongoing payroll and overhead expenses before your “lucrative” government
contracting opportunity threatens to put you out of business? Or how about
projects where you are expected to order and provide materials up front, prior
to payment?
Here is where a strong relationship with your bank, an
established line of credit, and a working knowledge of gap funding sources
becomes essential. Before moving into government contracting, you may also want
to make sure you have finance staff who understand the agency’s invoicing
system – or at the very least dedicate someone to learning it ASAP to help
ensure proper documentation and efficiency in your billing cycle.
How are you going to
actually perform the work?
It is an incredible feeling to win a government contract. It
is also terrifying – because now you must
perform. There is no room to fail once you’ve stepped into this arena – at
least not if you want to stay in it.
Having a well-thought-out plan of approach, a proven
methodology for delivering similar services, a strong team of experienced
staff, and the flexibility to problem-solve your way through the challenges
that will inevitably arise can make or break your project performance.
Help is available
All of these factors work together to set you up for success
or failure in government contracting.
For assistance in thinking through these challenges as they
apply to your specific business, you can reach out to your local Small Business
Development Center (SBDC). The NY SBDC network has 24 regional centers
throughout New York State, plus satellite offices, each staffed by advisors who
specialize in government contracting and procurement, as well as general
business advisors who can help you strengthen your company’s foundation to make
sure you’re ready to build your government contracting business.
The SBDC’s business advisement services are free and
confidential, funded by taxpayer dollars to help small businesses thrive and
grow. Schedule an appointment
today!
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