Wednesday, May 18, 2016

Small Business Success Story - Jamestown Mattress

Each year the New York Small Business Development Center recognizes outstanding small businesses in a variety of ways.  This Success Story from the  Jamestown SBDC  appears in our 2015 Annual Report

Jim Pullan
Jamestown Mattress
Jamestown SBDC

Jamestown Mattress, a manufacturer of quality handcrafted bedding, was founded in 1886. The Pullan family, the current owners, purchased the business in 1982. Three generations of the Pullan family work for the business, which employs a staff of 35. Jamestown Mattress has an extremely strong and growing wholesale and private label business with nine factory direct retail showrooms across Western New York and Northern Pennsylvania. Customers include institutions, colleges, hotels, other bedding retailers and several internet companies. Jamestown Mattress has been a client of the SBDC since 2012 working with Advisor Curt Anderson. The primary goal was to establish a new website and then to institute a strong Internet marketing initiative to attract new customers. 

With encouragement from their SBDC advisor, Jamestown Mattress joined the Social Media Intern Program with tremendous excitement. Two interns were placed at Jamestown Mattress, to build a Facebook following. The interns also created a fantastic video that provides a tour of the facility and the company history. In June, Jamestown Mattress landed a $3.5 million contract with the Dormitory Authority of the State of New York, which will involve the manufacture of 6,000-8,000 mattresses per year for the next five years. Advisor Anderson received the following comments from Jamestown Mattress President Jim Pullan Jr.: 

“The Social Media Intern program was a huge success for us. We are now in the social media realm and are already seeing the benefits. It truly is a win-win initiative. Keep up the great work! Your group is truly making a difference. I am looking forward to our next internship.” 

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