Impulse Purchases Still Happen Mostly In-Store—For Now

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From eMarketing

There are lots reasons consumers don’t like shopping at physical stores, including challenges with comparison shopping and long checkout lines. But if there’s one thing people do prefer to do in a brick-and-mortar setting, it’s to make impulse purchases.

However, recent trends in e-commerce suggest this could change in the near future.

A January 2017 survey by CreditCards.com found that 68% of US consumers said their primary location for making impulse buys was “in person in a store.”

Digital methods were much less preferred.

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