Buy online, pick up in-store (BOPUS) remains a challenge

From eMarketing:

More than half of retailers in North America offer buy online, pick up in-store (BOPUS) service. But BOPUS is widely seen as a significant challenge, according to a new survey of retailers.
According to an August 2017 survey by JDA, a supply chain software company, roughly three-quarters of US store managers said they have faced difficulties in implementing BOPUS. The ability to accurately track inventory is a major concern, it found.

Perhaps not surprisingly, then, only about one-third of the US retailers surveyed said that they offer discounts for consumers who buy online and pick up in-store.

The benefits of BOPUS for retailers are well-known. In-store pickup means that customers are, by definition, in the store and more likely to make additional purchases.

Comments

Sam K said…
Why even bother when you can get free shipping to your door from a distribution center in one or two days. I think they are trying to lure folks into their stores for incremental volume.

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