Buy online, pick up in-store (BOPUS) remains a challenge
From eMarketing:
More than half of retailers in North America offer buy online, pick up in-store (BOPUS) service. But BOPUS is widely seen as a significant challenge, according to a new survey of retailers.
According to an August 2017 survey by JDA, a supply chain software company, roughly three-quarters of US store managers said they have faced difficulties in implementing BOPUS. The ability to accurately track inventory is a major concern, it found.
Perhaps not surprisingly, then, only about one-third of the US retailers surveyed said that they offer discounts for consumers who buy online and pick up in-store.
The benefits of BOPUS for retailers are well-known. In-store pickup means that customers are, by definition, in the store and more likely to make additional purchases.
More than half of retailers in North America offer buy online, pick up in-store (BOPUS) service. But BOPUS is widely seen as a significant challenge, according to a new survey of retailers.
According to an August 2017 survey by JDA, a supply chain software company, roughly three-quarters of US store managers said they have faced difficulties in implementing BOPUS. The ability to accurately track inventory is a major concern, it found.
Perhaps not surprisingly, then, only about one-third of the US retailers surveyed said that they offer discounts for consumers who buy online and pick up in-store.
The benefits of BOPUS for retailers are well-known. In-store pickup means that customers are, by definition, in the store and more likely to make additional purchases.
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