Tuesday, July 10, 2018

What Makes Food Shoppers Spend More?

From eMarketer

The US economy is in relatively good shape when looking at measures like unemployment (it's down) and gross domestic product (it's up), but consumers are still feeling financial pressures. According to a Q1 2018 study by market researcher IRI, 47% of US internet users said they are making sacrifices to make ends meet. That's down from 50% in Q1 2017, but it's still a sizeable percentage.

Even so, one-quarter of respondents plan to buy more premium brands in the next six months. This intent was stronger with higher-income brackets, as well as with retirees and seniors.

When asked what they would be willing to pay more for, benefits beyond basic nutrition had the most interest (36%), followed by natural or organic products (29%). Paying extra for home delivery and in-store pickup of online orders were less popular.

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