Get Started on Your Social Media Plan

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By Sandra Gudat
From Marketing Profs

You've spent valuable time and money building your customer base, and you've also worked to amass a growing community of followers on your social media channels. But have you integrated those efforts in an effort to expand your customer base, keep current customers engaged, and increase profits?

Without a plan, your social activity runs the risk of turning off customers instead of tuning them in, derailing corporate objectives, and tarnishing your company's reputation.

If you don't have a formal program, you can tweak these ideas to help build customer loyalty, in general. After all, social media is your chance to engage with your audience, and you can leverage that engagement by trying out tactics to see what works.

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