Are Advertisers Coming for Your Car?

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By Anna Wells
From ThomasNet

There are some new car options that have been a little lumpy in their rollout – and none more so than the “infotainment system.” Car makers have been continuing their push towards the biggest and most functional dash screens, but a recent report in the Wall Street Journal asks us to pause and take stock of where we’re at with infotainment… and where we’re headed.

The Wall Street Journal is calling your car’s infotainment system “the last unconquered screen” and suggests a battle is brewing over how they can be used in the future to market new products and services.

Currently, this screen is considered to be the only one where advertisers can’t really reach out – but that, of course, is about to change. A January report on The Drive introduced us to Telenav, a wireless services provider, that’s launching a platform that can deliver location-based ads to a vehicle’s infotainment system. These can be tweaked based on time of day or route but might look like this: you’re approaching a fast food joint around lunchtime, and an ad with a coupon pops up.

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