Monday, April 15, 2019

Good Local Business Listings Are Key

Written by Yext for eMarketing

Whether you own a local business or handle digital marketing for a brand which operates physical locations, the quality of your local business listings can either improve — or erode — your customer experience.

Local listings contain the public facts about each of your business locations, including store hours, contact information, holiday schedules, menu items, and people profiles, which are necessary for both search engines and consumers to make informed decisions about you.

Seventy-three-percent of high-intent consumers don't visit a brand’s website before making a decision, according to Yext research from April 2017. So even if the information on your website is accurate and up-to-date, any inconsistency across third-party services could prevent consumers from finding the information they’re looking for.

It might seem like the amount of facts about your business continually increases. It should! Specificity is critical when it comes to providing a good experience for searchers. But the number of AI-driven discovery services also continues to increase.

And though the effort to keep your business information up to date and consistent across all these maps, apps, search engines, voice assistants and chatbots can be time-consuming (at least, without the right tool to help you manage it all), it’s necessary work.

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