Wednesday, July 10, 2019

TV Viewers Browse Online While Watching Their Favorites

By Blake Droesch
From eMarketer

In this modern age of entertainment, one screen is no longer enough to satisfy most.

We forecast 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.

And even the most compelling film and TV content can’t grab the full attention of nearly half of US adults, according to a March 2019 report from CivicScience.

Forty-eight percent of adults in the US engage with a second screen (smartphone, tablet or laptop) while watching their favorite shows and movies on TV, compared with 38% who do not. The remaining 13% either don’t watch TV, don’t own a smartphone, tablet or laptop, or they watch video only on mobile devices.

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