Are You an Empowered Marketer? Here's How You Can Be

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Obtained From: Marketing Profs
What does it mean to be an empowered marketer?
Let's start with the definition of empowerment. The Oxford English Dictionary tells us it is "The process of becoming stronger and more confident, especially in controlling one's life and claiming one's rights."
So what does the word mean when applied to B2C marketers?
Marketers today have a million demands on their time. During a typical day, you might send out a few personalized emails, run A/B tests to drive conversions on your e-commerce website, publish some beautiful targeted ads on Instagram, and then analyze the ROI across all your marketing campaigns.
And that's just in one day! It's no wonder B2C marketers are feeling the pressure to continually perform.
Sound fantastic? It is.That is exactly why marketers need to become empowered—so they can access customer data directly, easily execute complex marketing campaigns, and dive into detailed analytics to prove the value of their work. Empowered marketers work independently and efficiently, and still have enough time to spend on creative endeavors.

Here's how you can strive to become a truly empowered marketer.

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